Peach reaches Europe

It was from the fertile valley of River Haliacmon that Alexander the Great began his expeditions to the East in the 4th century BC. Crossing the lands, he spread the Greek culture and simultaneously studied the customs, traditions and local diets of the people he encountered. Among other things, Alexander discovered the cultivation of peaches which he brought back with him, when he returned from his expeditions.

The first cultivations found fertile soil in the valley of the flatlands of Imathia in Greece, due to the superlative climate of the area, where their cultivation is continued until today.

European peaches are grown in other Mediterranean countries as well, on lands exceeding 190,000 hectares, making Europe the leader in global peach production.

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