Product Sample in Bogotá, April 2023

Here are some highlights from the product sampling event that took place at the Grupo Exipo supermarket chains in Bogotá from April 19th to 22nd. This activity aims to promote European canned peaches in third countries and inform customers about their nutritional value, origin, and cultivation.

At each point of sale, a trained promoter provided consumers with a brochure about the program and a sample of canned peaches with the ‘FRESHCANO’ label. Simultaneously, consumers filled out questionnaires to record their opinions and views on the final product.