From February 24th to February 27th in the capital of Colombia, Bogota, free product samplings were conducted in 25 selected supermarkets. The cooperation with Exito (hypermarket), Carullas (premium stores) and Surtimax with 525 stores in Colombia, as well as the Almacenes Exito group with a total of 2200 stores in Latin America, creates a great potential for boosting the export of european fresh canned peaches in new – very promising – markets.